Four in ten can't get 5g – and small firms are paying the price

We've got first-world ambitions and third-world signal

This is an article by Liz Barclay - copyright https://business111.com/news

Britain's small businesses are losing billions of pounds because the country's mobile network simply isn't fit for purpose. A new Vodafone survey has found that four in ten people struggle to access reliable 4G or 5G coverage while on the move, leaving everyone from plumbers and delivery drivers to market traders and hairdressers unable to process payments, send invoices or update customers. In an economy obsessed with artificial intelligence, digital transformation and productivity, thousands of entrepreneurs are still driving to signal hotspots, carrying multiple mobile phones and watching valuable business disappear every time the network drops out. The message from small firms is simple: stop talking about the economy of the future and fix the one we've got today.

4 in 10 Fed Up With 4G & 5G Signal

Small businesses are paying the price for the UK’s poor mobile infrastructure.

A new survey from Vodafone shows that 4 in 10 people can’t get 4G or 5G while on the move. In 2026, the year we were promised “world‑class connectivity” the signal is still letting us down and small businesses are paying the price.

Millions are stuck with spinning wheels, frozen apps and calls that cut out mid all-important sentence. It’s hugely annoying for everyone but it’s leaving small and micro businesses owners with wasted and unproductive hours costing them money when costs have already brough them to their knees. UK small businesses are missing out on up to £8.6 billion a year in productivity savings because of slow or incomplete 5G rollout, according to Vodafone’s national analysis.

From plumbers to market traders, delivery drivers to hairdressers, small firms say poor signal is hammering their livelihoods.

• Card machines fail

• Bookings drop

• Quotes can’t be sent

• Stock systems freeze

• Navigation apps crash

One business owner summed it up: “How are we meant to run a modern business on 1990s signal?”

Vodafone has warned that patchy 5G is costing the UK billions in lost productivity, with small firms taking the biggest hit.

Trades, tourism and rural firms are hardest hit.

• Tourism businesses have lost more than £1.5bn in a single summer due to poor connectivity.

• Rural firms say they’re being left behind.

• Delivery drivers and mobile workers lose hours every week to dead zones.

• Market traders and pop‑up shops can’t take payments when the signal drops.

For microbusinesses running on tight margins, one failed transaction can be the difference between profit and loss. Poor signal isn’t just an inconvenience; it’s a growth killer.

The Government says 5G is coming, but when?

Ministers insist the UK is “on track” for nationwide 5G, but small businesses aren’t buying it.

They want:

• Reliable coverage, not press releases

• Fewer dead zones

• Better rural connectivity

• A plan to support mobile‑dependent businesses

The UK’s digital economy is being held together with duct tape and crossed fingers.

Small businesses are having to adapt

Firms are:

• Carrying two phones

• Buying multiple SIMs

• Using offline card readers

• Driving to “signal hotspots” to upload jobs

• Switching providers every year hoping for a miracle

One woman told me: “I run by business entirely on my mobile, but I have to stand in a field to get signal”.

We can’t talk about AI, digital transformation or “world‑leading tech” when nearly half the country can’t load a webpage on the bus.

Small and micro businesses are the businesses the economy has to be able to rely on but they are paying the price in lost sales, wasted hours and stunted growth. If we want a modern economy, we need modern connectivity. We’ve got first‑world ambitions and third‑world signal.

 This is an article by Liz Barclay - copyright https://business111.com/news